Sans Normal Aggum 7 is a bold, very narrow, monoline, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, retro, friendly, handmade, quirky, space saving, approachable, retro display, brand voice, characterful, rounded, soft terminals, tall caps, compact, bouncy.
A compact, rounded sans with tall, slim proportions and a gently irregular, hand-drawn steadiness. Strokes read as consistently thick, with softened corners and subtly flared or tapered joins that keep forms from feeling purely geometric. Curves are generous and slightly squashed, counters stay open, and the overall rhythm is tight but lively, giving text a buoyant texture. Numerals follow the same softened, compact construction, with simple, high-contrast-in-silhouette shapes that stay legible at display sizes.
Best suited to display applications such as headlines, posters, packaging, and brand marks where its narrow build and rounded character can stand out. It can work for short UI labels or captions when space is tight, though its personality and compact proportions are most effective at larger sizes.
The font projects a friendly, whimsical tone with a light retro flavor. Its narrow, tall letterforms feel energetic and personable rather than rigid, making it well suited to cheerful or character-led branding. The slight handmade wobble and rounded endings add warmth and approachability.
The design appears intended to deliver a narrow, space-efficient display sans with a warm, playful voice. By combining consistent stroke weight with rounded, slightly idiosyncratic shapes, it aims to balance clarity with an approachable, hand-crafted feel.
Uppercase forms appear noticeably taller and more vertical in stance, while lowercase maintains a compact footprint with a modest x-height that emphasizes ascenders and descenders. The overall texture in paragraphs remains even, but the characterful curves and narrow set give lines a distinctive, animated cadence.