Sans Normal Agrip 7 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, packaging, headlines, kids media, branding, playful, quirky, friendly, handmade, casual, friendly tone, handmade look, playful display, casual branding, rounded, chunky, wobbly, bouncy, soft corners.
A heavy, rounded sans with a deliberately uneven, hand-drawn construction. Strokes stay largely monolinear but show subtle wobble and tapering, with softened terminals and slightly irregular curves. Proportions are compact with small counters and a relatively low x-height, while widths vary noticeably from glyph to glyph, producing a lively rhythm. Uppercase forms feel blocky and simplified, and the lowercase has single-storey shapes and bulbous bowls that emphasize an informal, cartoonish silhouette. Numerals follow the same chunky, rounded logic with gentle asymmetries.
Well-suited to short, prominent copy such as posters, packaging callouts, signage, and brand marks that want a friendly, informal character. It also works nicely for children’s media and playful editorial headings where a hand-made, cartoon-leaning sans can carry the tone.
The overall tone is lighthearted and approachable, with a crafty, homemade energy. Its irregularities read as intentional personality rather than precision, giving it a warm, kid-friendly and slightly comedic voice.
The design appears intended to deliver a bold, approachable sans voice with a hand-rendered feel, prioritizing personality and warmth over geometric precision. Its rounded forms and deliberate irregularity aim to keep text feeling lively and human, especially in display settings.
The texture becomes more expressive in longer text, where the inconsistent widths and subtly shifting verticals create a bouncy baseline impression. Tight apertures and dense bowls can make small sizes feel dark, so it benefits from generous spacing and moderate display sizes.