Sans Normal Nubab 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nicky Sans' by Digitype Studio, 'CF Asty' by Fonts.GR, 'Antebas' by Lafontype, 'Avenir Next Arabic' and 'Avenir Next World' by Linotype, 'Qualion' by ROHH, 'Gordita' by Type Atelier, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, bold, modern, playful, confident, impact, approachability, clarity, contemporary branding, rounded, geometric, compact, soft-cornered, high-impact.
This typeface is a heavy, rounded sans with geometric construction and soft corners throughout. Curves are broad and smooth, counters are relatively open for the weight, and joins read cleanly without visible contrast modulation. Proportions feel compact with sturdy verticals, wide bowls, and simplified terminals; diagonals (as in K, V, W, X) are straight and robust, and the overall rhythm is even and dense. Numerals are similarly weighty and simple, designed to hold together as solid shapes at display sizes.
It performs best in headlines, signage, and bold branding where strong presence and quick recognition matter. The rounded shapes also suit packaging, social graphics, and product identities that want a friendly, contemporary feel, especially at medium-to-large sizes.
The overall tone is friendly and approachable while still feeling assertive and high-impact. Its rounded geometry and thick strokes suggest a contemporary, energetic voice that leans playful rather than formal.
The design appears intended to deliver maximum impact with a warm, approachable silhouette, combining geometric clarity with rounded detailing for strong display readability.
Uppercase forms are particularly blocky and stable, with generously rounded interior spaces that help prevent clogging at larger sizes. The lowercase maintains the same geometric, softened logic, producing a cohesive texture in words and short lines of text.