Sans Normal Nimor 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, clarity, modernity, approachability, geometric, rounded, blocky, sturdy, clean.
A heavy, geometric sans with broad proportions and compact counters. Curves are built from near-circular bowls and smooth arcs, while joins and terminals read as cleanly cut with little to no tapering. The overall rhythm is even and stable, with a strong baseline presence and simple, unmodulated stroke behavior that keeps forms crisp at display sizes.
Best suited for short, high-impact text such as headlines, posters, brand marks, packaging callouts, and large-format signage. The dense weight and broad shapes hold up well when set large and can deliver strong emphasis in UI or editorial display treatments when used sparingly.
The tone is assertive and upbeat, combining a contemporary, no-nonsense weight with approachable roundness. Its chunky silhouettes and straightforward construction give it a confident, friendly voice that feels energetic rather than formal.
The design appears aimed at delivering maximum visual impact with simple geometric construction and consistent, sturdy letterforms. It prioritizes immediacy and legibility at larger sizes while maintaining a friendly, contemporary character for modern branding and display typography.
Uppercase forms feel especially solid and headline-oriented, with rounded letters like O/C/G reading as strong, closed shapes, and diagonals (A/V/W/X/Y) contributing a punchy, sporty texture. Numerals match the same robust, geometric logic, producing compact, high-impact figures suited to attention-grabbing settings.