Sans Normal Armis 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Kabel' by Linotype, 'Soleil' by TypeTogether, 'TT Chocolates' by TypeType, and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: ui text, body text, wayfinding, editorial, brand system, modern, clean, friendly, neutral, practical, versatility, clarity, readability, neutrality, contemporary, geometric, rounded, monoline, open counters, humanist touch.
A clean, monoline sans with predominantly rounded geometry and open apertures. Curves are smooth and near-circular (notably in C/G/O/Q), while joins and terminals stay crisp and unembellished. Uppercase proportions feel balanced with generous interior space, and lowercase forms maintain an even rhythm with straightforward construction; the double-storey “g” and simple, compact “a” reinforce a utilitarian text-friendly build. Numerals are clear and evenly drawn, with rounded bowls and minimal quirks.
This font suits interface labels, product UI, and general-purpose typography where clarity and an even color are important. It also performs well for editorial subheads and short to medium-length text, and can support signage or wayfinding thanks to its open forms and straightforward letter construction.
The overall tone is modern and approachable, with a calm, neutral presence that avoids both stark industrial severity and overt personality. Its rounded forms and open counters give it a friendly, accessible feel suitable for everyday communication.
The design appears intended as a versatile, contemporary sans optimized for clear reading and consistent typographic color across sizes. Its restrained detailing and rounded, geometric foundation suggest a goal of broad applicability in both digital and print contexts without strong stylistic bias.
Stroke endings are mostly flat and consistent, and the family’s shapes lean slightly geometric while retaining comfortable readability in running text. The punctuation shown integrates quietly without drawing attention, supporting a cohesive, workmanlike texture.