Sans Normal Armis 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, signage, presentations, branding, neutral, modern, clean, friendly, utilitarian, versatility, clarity, modernization, readability, neutrality, rounded, open apertures, monoline, geometric, even rhythm.
A clean, monoline sans with a geometric underpinning and softly rounded curves. Strokes maintain an even weight with low contrast, producing steady texture in text. Uppercase forms are simple and open, with circular bowls (O, Q) and straightforward diagonal construction (V, W, X). Lowercase shows a single-storey a and g, generous counters, and open apertures, keeping small-size readability strong. Numerals follow the same smooth, rounded logic, with clear shapes and consistent stroke endings.
This font suits interface copy, product and marketing text, and editorial body settings where consistent rhythm and clarity are important. Its open lowercase and simple numeral set also make it a good choice for signage, dashboards, and presentation typography that needs to stay legible at a range of sizes.
The overall tone is neutral and contemporary, leaning approachable rather than technical. Its rounded geometry and open forms feel calm and friendly, while the restrained details keep it suitable for straightforward, no-nonsense communication.
The design appears intended as a versatile, modern sans for everyday typography: clear shapes, minimal stylistic baggage, and a friendly geometric character that performs reliably in continuous text and practical labeling.
Spacing and letterfit read as balanced in the sample text, creating an even typographic color. The design avoids sharp terminals and decorative gestures, favoring smooth joins and uncomplicated silhouettes for a polished, general-purpose feel.