Serif Normal Liguv 10 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Begum', 'Begum Devanagari', and 'Begum Tamil' by Indian Type Foundry (names referenced only for comparison).
Keywords: editorial design, book typography, magazine headlines, display typography, branding, editorial, elegant, formal, classic, literary, elevated text, editorial voice, classic refinement, headline impact, bracketed, sculpted, tapered, crisp, bookish.
This serif has sharply tapered strokes with pronounced thick–thin modulation and crisp, bracketed wedge-like serifs. The letterforms feel tightly drawn and slightly condensed in the verticals, with a confident, upright stance and a steady baseline rhythm. Curves are smooth and full, while joins and terminals resolve into pointed, calligraphic-looking ends that give the outlines a sculpted finish. Numerals follow the same high-contrast logic, with strong vertical stress and compact counters that hold up well at display sizes.
It fits best in editorial contexts such as magazine features, book jackets, and refined branding where a classic, high-contrast serif can provide sophistication and presence. It also works well for large headings and pull quotes, where the sharp serifs and tapered strokes can be appreciated without the texture becoming too busy.
The overall tone is refined and authoritative, with a distinctly editorial flavor that reads as traditional and cultured. Its high-contrast sparkle and sharp terminals add a sense of drama and polish, making text feel elevated and intentional rather than utilitarian.
The design appears intended to deliver a conventional text-serif foundation enhanced with pronounced contrast and crisp, wedge-like detailing. It aims to balance readability with a polished, headline-ready elegance, offering a traditional voice with heightened visual sparkle.
In running text the bold hairlines and pointed terminals create a lively texture, especially in dense passages and at larger sizes. The lowercase shows a classic book-seriffed structure, with clear differentiation between forms and an overall rhythmic, engraved-like color on the page.