Sans Normal Pegun 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Panton Rust' by Fontfabric, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, chunky, soft, retro, display impact, approachability, playfulness, brand friendliness, soft geometry, rounded, blobby, geometric, compact, high impact.
A heavy, rounded sans with broad, pillow-like strokes and smoothly blunted terminals. Curves dominate the construction, with generous bowls and counters that keep forms readable despite the mass. Joins are soft and slightly swollen, producing an even, rubbery texture across lines. Uppercase shapes feel compact and blocky, while lowercase letters maintain simple, single-storey forms where expected, giving the face a consistent, approachable rhythm.
Best suited to display roles such as headlines, posters, and short blocks of promotional text where its soft, bold presence can carry the layout. It also fits brand marks, packaging, and storefront-style signage that benefit from a friendly, rounded voice and strong legibility at larger sizes.
The overall tone is cheerful and informal, with a toy-like softness that reads as welcoming rather than strict. Its chunky silhouettes and rounded geometry suggest a lighthearted, contemporary-retro personality suited to bold, attention-getting messaging.
The letterforms appear designed to deliver maximum visual impact with a soft-edged, approachable feel. The consistent rounded geometry and thick strokes indicate an intention to create a modern display sans that reads playful and inviting while remaining clear and sturdy in bold settings.
The design’s wide curves and minimal sharp corners create a strong silhouette at large sizes, while the dense stroke weight can cause tighter spaces in complex words or small settings. Numerals match the same rounded, hefty style, keeping a cohesive voice across headlines and display copy.