Sans Normal Arbab 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: ui text, web copy, editorial, presentations, signage, clean, neutral, modern, friendly, functional, clarity, versatility, neutrality, modernization, geometric, monolinear, open, round, crisp.
A clean, monolinear sans with broadly geometric construction and smooth, circular bowls. Curves are generous and even, terminals are mostly straight and neatly cut, and joins read crisp without becoming sharp. Proportions feel balanced, with a moderate x-height, open counters, and straightforward, highly legible letterforms. Numerals follow the same simple geometry, with clear differentiation and consistent stroke color across the set.
Well-suited to UI and product text, web content, and general-purpose editorial typography where consistent rhythm and clear forms matter. It should also work effectively for headings and display copy that benefits from a clean, modern sans presence without added ornament.
The overall tone is neutral and contemporary, aiming for clarity rather than personality-driven quirks. Rounded forms give it a mild friendliness, while the restrained detailing keeps it professional and utilitarian. It feels at home in modern interfaces and clean editorial layouts where the type should stay out of the way.
Designed to provide a dependable, contemporary sans voice built on simple geometric shapes and consistent stroke color. The intent appears to prioritize everyday readability, predictable spacing, and a versatile look that can support a wide range of brand and interface contexts.
Round characters (like O/C/G) show steady curvature and stable spacing, producing an even rhythm in text. The lowercase maintains a simple, textbook structure with minimal stylistic deviation, reinforcing a consistent, system-like feel.