Sans Normal Armen 2 is a regular weight, normal width, low contrast, upright, short x-height font visually similar to 'Kristall Now Pro' by Elsner+Flake (names referenced only for comparison).
Keywords: ui, branding, signage, editorial, presentation, clean, modern, neutral, friendly, technical, neutral utility, modern clarity, system coherence, geometric, monoline, open apertures, rounded bowls, crisp terminals.
A clean, geometric sans with largely monolinear strokes and round, circular bowls. Forms are built from smooth arcs paired with straight-sided stems, producing a crisp, contemporary rhythm. Counters are open and clear, with uncomplicated joins and terminals that read as straightforward cuts rather than calligraphic modulation. The lowercase keeps a compact vertical feel while maintaining generous interior space, and the overall texture stays even in running text.
Well-suited to interface typography, product and brand systems, and general-purpose layouts where a steady, modern sans is needed. Its open counters and even color also work for signage and presentation text, and it can serve comfortably for short editorial passages and headings where a clean, geometric voice is desired.
The tone is neutral and contemporary, projecting clarity and restraint rather than personality-driven flair. Its geometric construction adds a mildly technical, systematic feel, while the rounded curves keep it approachable and friendly. Overall it communicates modern utility with a calm, professional voice.
The design appears intended as a dependable, modern workhorse sans: geometric in construction, easy to set, and visually consistent across caps, lowercase, and figures. The emphasis is on clarity and contemporary neutrality, aiming to fit seamlessly into many design contexts without calling attention to itself.
Capitals are clean and stable with broad, simple curves (notably in C, G, O, Q) and straight crossbars in letters like E and F, contributing to a tidy, grid-like presence. The numerals match the same geometric logic, with smooth, open curves and consistent stroke weight for a cohesive alphanumeric set.