Sans Normal Kerim 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Arlette' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, retro, energetic, friendly, punchy, impact, motion, visibility, approachability, slanted, rounded, compact, soft-cornered, display-ready.
A heavy, forward-slanted sans with rounded construction and softened corners throughout. Strokes are thick and largely even, with broad curves and slightly flattened terminals that keep counters open and shapes sturdy. The letterforms feel compact and dynamic, with a consistent rightward lean and wide, circular bowls (notably in O/Q and rounded lowercase forms) that create a bouncy rhythm. Figures match the weight and slant, reading as solid, sign-like numerals built from simple, confident curves.
Works best for headlines, short slogans, and branding where a strong, kinetic presence is desired. It suits sports and active-lifestyle graphics, event posters, product packaging, and promotional materials that benefit from a bold, friendly italic voice.
The overall tone is energetic and upbeat, combining a sporty sense of motion with a slightly retro, show-card friendliness. Its slant and robust weight give it an assertive, action-oriented voice, while the rounded shapes keep it approachable rather than aggressive.
The design appears intended to deliver a high-impact italic sans optimized for visibility and momentum, pairing sturdy, rounded forms with a consistent slant to suggest speed and confidence in display contexts.
Curves dominate the design, with minimal sharp joins; where angles appear (e.g., diagonals and some uppercase construction) they are broad and streamlined rather than crisp. The texture in paragraph settings is dense and attention-grabbing, making it feel more at home in emphasis and headlines than in quiet, long-form reading.