Sans Normal Kemay 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'TT Hoves Pro' and 'TT Norms Pro' by TypeType, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, bold, energetic, contemporary, punchy, impact, momentum, display clarity, modern branding, slanted, rounded, compact, clean, friendly.
This typeface is a heavy, right-leaning sans with rounded, oval-driven forms and smooth joins. Strokes stay largely uniform, with softened corners and broad curves that keep counters open in letters like O, P, and R. The italic angle is pronounced and consistent, creating a forward rhythm, while terminals are generally blunt and solid rather than tapered. Lowercase forms are sturdy and compact, with a single-storey a and g and a prominent, rounded i dot, contributing to a cohesive, simplified construction across the set.
It works best in short, high-impact settings such as headlines, sports or event branding, posters, and promotional graphics where the slanted, heavy forms can drive emphasis. It can also suit bold logo wordmarks and packaging callouts, particularly when a friendly but forceful sans is needed.
The overall tone is assertive and fast-moving, with a sporty, headline-ready voice. Its rounded geometry and consistent weight add a friendly accessibility, while the strong slant and dense color give it an energetic, urgent feel.
The design appears intended to deliver maximum impact with a streamlined, rounded sans structure, combining a strong italic forward-lean with simple, sturdy shapes for quick recognition. It prioritizes punch and momentum over delicacy, aiming for confident display use and energetic branding.
In text, the bold weight and steep slant create strong horizontal momentum and high presence, especially in all-caps. Numerals are wide and sturdy with clear silhouettes, matching the letterforms’ rounded, built-from-ellipses logic and maintaining a uniform, poster-like texture.