Sans Contrasted Udny 4 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, retro, sporty, friendly, punchy, playful, display impact, brandable texture, retro flavor, headline clarity, sport tone, rounded, flared, ink-trap, soft-cornered, compact counters.
A heavy, wide sans with softly rounded corners and subtle flare at terminals that gives many strokes a carved, notched look. Forms are largely geometric with generous curves, while counters are compact and often tightened by triangular ink-trap-like cuts at joins and in apertures. Stroke modulation is visible in several letters, creating a lively rhythm across words without becoming calligraphic. Uppercase shapes are broad and stable, and lowercase follows the same chunky logic with sturdy stems and simplified, high-impact bowls.
Best suited to short, bold statements such as headlines, posters, event titles, and brand marks where its notched details and chunky curves can be appreciated. It can work well for packaging and apparel/sports-oriented graphics that benefit from a confident, high-impact sans. For longer text, it will be most effective when set with ample spacing and at sizes large enough to keep the internal cuts clear.
The overall tone feels bold and extroverted, with a distinctly retro, display-forward energy. The notched joins and flared terminals add a playful, slightly theatrical personality that reads as sporty and attention-grabbing rather than austere or technical.
The letterforms appear designed to deliver maximum impact with a distinctive, signature texture—combining a wide, sturdy skeleton with decorative terminal shaping to create a memorable display sans. The consistent use of notches and flares suggests an intention to evoke vintage sign and sporty branding aesthetics while maintaining clean sans structure.
The design leans on strong silhouettes and high black coverage, making word shapes feel dense and graphic. Distinctive cuts in letters like a, e, s, and t create recognizable texture at larger sizes and give the face a branded, custom-lettering flavor.