Sans Other Amref 14 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, children’s media, logos, playful, quirky, cartoonish, friendly, handmade, playful display, hand-cut look, bold impact, friendly tone, chunky, bouncy, rounded, wonky, informal.
A heavy, compact sans with soft corners and deliberately uneven contours that evoke hand-cut shapes. Strokes stay broadly uniform, but edges wobble slightly and terminals often flare or pinch, creating an organic, cutout feel. The letterforms are narrow with tight interior counters and occasional asymmetry, producing a lively rhythm and irregular texture across words. Curves are full and bulbous while straight strokes lean toward tapered, wedge-like endings, keeping the silhouette animated even in simple forms.
Best suited to short display settings where its playful irregularity can be appreciated: posters, packaging, event promos, children’s titles, and characterful logos. It works especially well when set large with generous spacing to keep shapes from crowding.
The overall tone is upbeat and mischievous, leaning toward cartoon and kids-media energy rather than a strict geometric or corporate voice. Its intentional wonkiness reads as approachable and comedic, giving headlines a sense of motion and personality.
This design appears aimed at delivering a bold, humorous display voice with a handmade, cutout aesthetic. The narrowed proportions and animated stroke endings prioritize personality and impact over neutrality, making it ideal for attention-grabbing, friendly messaging.
In running text the strong weight and tight counters make the texture dense, while the irregular outlines keep it expressive. The figures match the same chunky, cut-paper construction, with bold, simple silhouettes suited to prominent sizes.