Sans Other Amref 15 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, kids, stickers, playful, quirky, hand-cut, retro, bouncy, stand out, add humor, handmade feel, friendly display, retro flavor, chunky, rounded, wobbly, irregular, compact.
This typeface is built from heavy, compact strokes with softly rounded corners and a subtly wobbly baseline rhythm. Letterforms feel intentionally irregular, with slight tilts and uneven widths that create a hand-cut, organic texture while staying broadly sans in construction. Counters are small and often asymmetrical, and joins and terminals tend to be blunt or gently tapered, giving the shapes a chunky, cutout-like presence. The overall spacing reads tight and lively, with prominent silhouettes that hold together as bold blocks in words.
Best suited to display settings such as posters, event promos, playful packaging, cover art, and attention-grabbing headings. It can also work well for children’s materials, crafts, or themed signage where a casual, handmade feel is desirable. For readability, it’s most effective in short bursts—titles, labels, or pull quotes—rather than dense body copy.
The tone is playful and mischievous, evoking a homemade, craft-forward sensibility—like paper cut letters or a lively cartoon title card. Its uneven geometry and buoyant rhythm add personality and informality, making text feel friendly, humorous, and attention-seeking rather than strict or corporate.
The design appears intended to deliver a bold, characterful sans with an intentionally imperfect, hand-made rhythm. By emphasizing chunky silhouettes, uneven proportions, and a cutout-like finish, it aims to feel friendly, energetic, and visually distinctive in display typography.
In the sample text, the irregular widths and shifting angles create a strong, animated word texture; this gives headlines energy but can make long passages feel busy. Numerals match the same chunky, cutout logic, reading best when set large where their silhouettes can do the work.