Sans Normal Utgat 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'FF Transit' by FontFont, 'Frutiger' by Linotype, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, branding, posters, advertising, packaging, dynamic, sporty, modern, confident, clean, emphasis, motion, impact, clarity, modernity, oblique, rounded, geometric, high energy, compact.
A heavy, oblique sans with rounded, geometric construction and smooth curve transitions. Strokes stay largely uniform, with soft terminals and broadly circular bowls that keep the texture even and dense. The letterforms show a forward-leaning rhythm, relatively open counters, and compact proportions that read crisply at display sizes. Numerals and capitals share the same sturdy, streamlined build, producing a consistent, energetic color across lines of text.
Well suited for headlines, campaign graphics, and brand marks that need a bold, forward-leaning presence. It also fits packaging, sports or tech-oriented identities, and short editorial callouts where momentum and impact matter more than quiet neutrality.
The overall tone is fast, contemporary, and assertive, with a sporty slant that suggests motion and decisiveness. Its rounded geometry keeps the voice friendly and accessible rather than harsh, while the weight adds confidence and emphasis.
Likely designed to deliver an italicized, high-impact sans voice that reads cleanly while conveying speed and modernity. The rounded geometry and sturdy construction suggest an aim for strong display performance and consistent texture in short-form copy.
The design relies on clear silhouettes and generous interior space, helping maintain legibility despite the strong slant. The forward angle and tight, punchy shapes create a lively cadence in longer lines, making the type feel active and attention-seeking.