Sans Normal Amrew 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grava' by Positype; 'Blackpast', 'Cloudster', 'Glorich', and 'Lequire' by Sarid Ezra; and 'Kessel 105 Text' by Talbot Type (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, modern, clean, friendly, confident, straightforward, clarity, impact, modernity, versatility, legibility, geometric, rounded, crisp, compact, open.
A heavy, geometric sans with clean, uniform strokes and broadly circular curves. Letterforms lean on simple construction with wide counters, smooth bowls, and minimal modulation, giving the design a crisp, high-clarity silhouette. Uppercase shapes read sturdy and compact, while the lowercase maintains a practical rhythm with rounded terminals and consistent spacing. Numerals are similarly geometric and robust, designed to stay legible at large sizes and in short UI-like strings.
Best suited for display roles where strong presence and quick readability matter, such as headlines, brand marks, packaging callouts, posters, and signage. It can also work well for short UI labels and navigation elements where a firm, modern voice is desired.
The overall tone is modern and no-nonsense, with a friendly softness coming from the rounded curves. It feels confident and direct rather than decorative, suited to contemporary branding where clarity and impact are prioritized.
The design appears intended to provide a contemporary, geometric sans voice with strong visual impact and dependable legibility. Its restrained detailing and consistent shapes suggest an emphasis on versatility and clear communication across a range of modern graphic contexts.
Diagonal-heavy letters (like A, V, W, X, Y) appear sharply cut and stable, contrasting with very round forms (C, O, Q) for a balanced texture. The sample text shows even color and steady word-shape, indicating a design optimized for clear, emphatic setting rather than delicate typographic nuance.