Sans Normal Sypu 3 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, book covers, branding, pull quotes, elegant, editorial, refined, dramatic, classic, editorial voice, luxury tone, display impact, classic revival, high-contrast, bracketed, transitional, crisp, calligraphic.
A high-contrast text face with crisp vertical stress and tapered, hairline horizontals. The letterforms combine rounded bowls with sharp terminals and small bracketed serif-like feet, creating a refined, print-oriented texture. Proportions are moderately narrow with generous ascenders/descenders and open counters, while curves stay smooth and controlled. Numerals follow the same contrasty construction, with prominent thick–thin transitions and a slightly calligraphic feel in the joins.
Best suited to editorial headlines, magazine and book-cover typography, and brand wordmarks where its contrast can be appreciated. It can also work for pull quotes and section openers in print-like layouts, especially when set with adequate size and leading to preserve the hairlines.
The overall tone is polished and literary, with a fashion/editorial sharpness. Its dramatic contrast and slender details give it a premium, formal voice suited to high-end branding and refined publishing. The rhythm feels composed rather than playful, leaning toward classic sophistication.
The design appears intended to deliver a modernized classic look: a controlled, high-contrast construction that elevates tone and adds visual hierarchy. It aims to balance smooth, round forms with sharp finishing details for a premium, publication-ready impression.
At smaller sizes, the very thin strokes and delicate joins are likely to require comfortable resolution and spacing to avoid sparkle or breakup in dense settings. In display sizes, the contrast becomes a defining feature and the shapes read with a confident, engraved-like clarity.