Sans Normal Kaduv 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jam Grotesque' by JAM Type Design, 'Hergon Grotesk' by Katatrad, 'Pais' by Latinotype, 'Live Grotesk' by Matt Chansky, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, signage, sporty, energetic, modern, confident, direct, impact, momentum, clarity, strength, modernity, oblique, परिस, geometric, sturdy, clean.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are uniform with minimal contrast, and terminals are clean and unadorned, giving the letterforms a solid, blocky presence. Counters are generally open and simple, while curves (notably in C, O, S, and the bowls of B/P/R) read as smooth, near-circular forms. The slant is consistent across uppercase, lowercase, and figures, producing a forward-leaning rhythm that stays stable in texture at display sizes.
Best suited to display typography where weight and slant can deliver impact—headlines, posters, brand marks, and campaign graphics. It also works well for sporty or performance-oriented branding, packaging callouts, and short signage lines where a bold, forward-leaning texture improves visibility.
The overall tone feels assertive and kinetic, with a strong forward motion from the oblique angle and wide stance. It communicates a contemporary, no-nonsense voice—more performance and impact than delicacy—suited to messaging that needs to feel active and decisive.
The design appears intended to deliver a strong, modern sans voice with added urgency and motion from an oblique stance. Its wide, geometric proportions and uniform strokes emphasize clarity and strength, aiming for attention-grabbing readability in prominent, high-impact settings.
Uppercase forms appear especially broad and compact in their internal spacing, creating a dense headline color. The lowercase maintains straightforward, single-storey shapes where applicable, keeping the style approachable and highly legible. Numerals are similarly weighty and slanted, matching the text color and reinforcing a cohesive, punchy system.