Sans Normal Amrig 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink, 'Pulp Display' by Spilled Ink, 'Mundial Narrow' by TipoType, 'TT Norms Pro' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, ui, posters, signage, confident, modern, friendly, clean, pragmatic, clarity, modernization, versatility, brand tone, geometric, rounded, monoline, open apertures, smooth curves.
A solid, monoline sans with rounded, geometric construction and smooth, consistent curves. Counters are generally generous and circular, while straight strokes stay firm and even, producing a stable, contemporary rhythm. The lowercase shows tidy proportions with clear differentiation between similar forms, and the numerals follow the same straightforward, rounded logic for cohesive text-and-display use.
Works well for branding systems, headlines, and large-format messaging where a clean, modern voice is needed. The even stroke weight and open counters also make it a good fit for UI labels, navigation, and signage where quick recognition matters.
The overall tone is confident and contemporary, with a friendly clarity that reads as approachable rather than cold. Its smooth geometry and even color give it a dependable, no-nonsense feel suited to modern interfaces and branded communication.
Designed to deliver a contemporary, geometric sans presence with an emphasis on clarity and consistency. The forms prioritize straightforward construction and an even typographic color to perform reliably across both short display lines and longer text blocks.
Round letters (like C, O, Q) stay close to circular and keep their interior space open, helping maintain legibility at size. The capitals present a strong, even silhouette, while the lowercase retains a clean, utilitarian presence in paragraph settings.