Sans Superellipse Yoso 7 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, sports branding, packaging, industrial, sporty, poster, sturdy, retro, attention grabbing, high impact, sturdy branding, display clarity, blocky, compact, rounded corners, squared bowls, tight apertures.
A heavy, compact sans with squared-off bowls and softened corners, giving most curves a rounded-rectangle (superellipse) feel. Strokes are thick and assertive with crisp, flat terminals and frequent vertical cuts that create small, boxy counters. The design favors broad proportions and sturdy horizontals, with tight apertures on letters like C, S, and e that make the overall rhythm dense. Lowercase forms are simplified and robust, with single-storey a and g and a short, blunt-shouldered r; numerals follow the same squared, weighty construction.
Best suited for headlines, posters, and short bursts of text where impact is the priority. It works well in branding contexts that want a tough, athletic or industrial voice—such as sports graphics, packaging, signage, and bold label-style treatments. For longer reading, it benefits from generous size and comfortable tracking to keep counters and apertures from filling in.
The overall tone is confident and forceful, with a no-nonsense, industrial character. Its chunky geometry and tightly enclosed shapes lean toward a sporty, display-forward mood that reads as bold and attention-grabbing rather than delicate or lyrical.
The font appears designed to deliver maximum visual punch through broad, squared geometry and tightly controlled counters, while keeping the forms approachable via rounded corners. Its construction prioritizes solidity and strong silhouettes for display use, aiming for a modern-industrial look with a retro poster sensibility.
In the text sample, the dense spacing and small counters create strong word shapes at larger sizes, while the tight openings and high ink coverage can reduce clarity as sizes drop. Round letters (O, Q) maintain a squared silhouette, reinforcing a consistent, mechanical texture across mixed-case settings.