Sans Superellipse Ismi 7 is a very bold, wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, poster, industrial, impactful, athletic, retro, attention grabbing, signage, bold display, retro utility, blocky, squared, rounded, compact, stencil-like.
A heavy, block-forward sans built from rounded-rectangle geometry. Counters tend to be narrow and vertically biased, with many interior apertures rendered as slender slots that create a punchy, compressed texture. Curves resolve into squarish bowls and soft corners rather than true circles, while straights stay rigid and evenly weighted. The overall rhythm is dense and assertive, with simplified joins and minimal detailing that favors bold silhouettes over delicate modulation.
Best suited to display settings such as headlines, posters, logos, and bold campaign typography where its dense shapes and squared-round geometry can read large. It can also work well on packaging, labels, and sports or event graphics that benefit from a strong, blocky voice. For longer text, it’s likely to perform better in short bursts or larger sizes where the tight internal spaces remain clear.
The tone is loud and commanding, with a utilitarian, no-nonsense presence that reads as sporty and industrial. Its rounded-square construction adds a friendly, retro edge, but the tight apertures keep the mood intense and high-energy. Overall it feels designed to grab attention quickly and hold it.
The design appears intended to deliver maximum visual impact using simplified, rounded-rectilinear forms and tight counters that create a distinctive, stamped presence. It prioritizes bold silhouette recognition and a cohesive geometric system over nuance, aiming for fast readability and a memorable display character.
The slot-like counters and tightly enclosed shapes create strong ink-trap-like negative spaces that can visually fill in at smaller sizes, making the font feel most comfortable when given room. Numerals and capitals present as sturdy, sign-like forms with a consistent, squared curvature that reinforces the family’s geometric identity.