Serif Normal Otlav 10 is a bold, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, packaging, luxury, dramatic, classic, confident, impact, sophistication, tradition, authority, refinement, bracketed, wedge serifs, ball terminals, sculpted, crisp.
This serif has sharply tapered, wedge-like serifs and a strongly sculpted stroke model with pronounced thick–thin transitions. The capitals read tall and authoritative, with crisp apexes (A, V, W) and clean, chiseled terminals that stay consistent across the set. Lowercase forms are compact and sturdy, with notable ball terminals (notably on a, c, f) and a two-storey g that adds a traditional text flavor. Overall spacing feels fairly tight and dense in the sample text, producing a dark, cohesive texture that holds together well at display-to-subhead sizes.
Well suited to headlines, subheads, and pull quotes where strong contrast and sharp serifs can add hierarchy and sophistication. It also fits branding and packaging that aim for a classic-luxury feel, and editorial layouts where a dense, dark typographic color is desirable.
The overall tone is formal and editorial, with a high-end, fashion-and-magazine sensibility. Its sharp serifs and dramatic contrast give it a confident, slightly theatrical voice that feels premium and established rather than casual.
The design appears intended to deliver a polished, classic serif voice with elevated drama: a traditional foundation (two-storey g, familiar proportions) refined by crisp wedges, ball terminals, and a display-leaning contrast profile for strong presence.
Round letters show a subtle vertical stress and refined inner counters (e, o), while numerals carry the same sculpted contrast and pointed finishing, helping them blend seamlessly into typographic layouts. The design favors crispness and impact over softness, with a consistent, intentional rhythm in both uppercase titling and mixed-case settings.