Sans Superellipse Rulib 12 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, signage, packaging, industrial, retro-futurist, technical, clean, geometric system, streamlined display, signage clarity, modernist voice, condensed feel, rounded corners, rectilinear, geometric, crisp.
A geometric sans built from rounded-rectangle and superellipse-like forms, pairing straight vertical stems with softly radiused corners. Curves are squarish rather than circular, and many bowls (O, D, P, a, o) read as rounded rectangles with consistent corner treatment. Stroke behavior shows clear thick–thin modulation, most noticeable where verticals dominate and horizontal joins taper, producing a crisp, engineered look. Counters are compact and rectangular, apertures are relatively narrow, and spacing feels orderly with a slightly condensed, vertically oriented rhythm.
Best suited to headlines and short blocks of text where its squared curves and contrast can be appreciated—posters, brand marks, product packaging, and signage. It can also work for UI labels or technical graphics at larger sizes where the compact counters and narrow apertures remain clear.
The overall tone is technical and structured, with a retro-futurist/industrial flavor that recalls signage, equipment labeling, and streamlined modernist display type. Rounded corners soften the strict geometry, keeping it approachable while still feeling precise and purposeful.
The design appears intended to merge strict, modular geometry with softened corners, creating a streamlined sans that feels both utilitarian and stylized. Its consistent superellipse construction and controlled contrast suggest a focus on distinctive display presence without sacrificing a tidy, system-like regularity.
Distinctive details include the single-storey ‘a’ with a straight right stem, a boxy ‘o’, and a numerals set that stays very rectilinear with rounded terminals. The capital forms are tall and clean, and the lowercase maintains the same squared-curve logic, giving the face strong internal consistency.