Sans Superellipse Wuho 3 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Shtozer' by Pepper Type (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, industrial, retro, authoritative, mechanical, sporty, impact, branding, industrial tone, geometric system, display emphasis, squared, rounded, condensed feel, stencil-like, angular.
A heavy, blocky sans with rounded-rectangle (superellipse-like) bowls and a predominantly vertical, compact construction. Curves are squarish and softened at the corners, while many joins terminate in crisp right angles, creating a strong geometric rhythm. Counters are relatively tight and often rectangular, and several letters show distinctive notch-like ink traps and cut-ins (notably around shoulders and terminals), which add a slightly engineered, stencil-adjacent texture without fully breaking strokes apart. Uppercase forms are tall and rigid; lowercase is similarly robust with a tall x-height and simplified details. Numerals follow the same squared, compact logic with bold interior apertures.
Best suited to display settings where bold color and compact geometry can work as a visual anchor—headlines, posters, logotypes, team or event branding, packaging titles, and short signage. It performs especially well in high-contrast layouts where its dense strokes and squared counters can project impact.
The overall tone is muscular and utilitarian, with a retro-industrial flavor reminiscent of sports branding, machinery labeling, and mid-century display lettering. The squared curves and deliberate notches give it a technical, purposeful voice that reads as confident and slightly aggressive.
This font appears designed to deliver maximum impact with a disciplined geometric system: rounded-rectangle forms for friendliness, reinforced by rigid verticals and engineered cut-ins for a technical, industrial edge. The goal is a distinctive, high-energy display voice rather than quiet text neutrality.
The design relies on repeated geometric motifs—rounded corners, rectangular counters, and systematic cut-ins—which helps maintain consistency across caps, lowercase, and figures. At smaller sizes the tight apertures and dense color may reduce clarity, while at headline sizes the distinctive notches and squared bowls become a defining stylistic feature.