Sans Normal Lokid 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, 'Fact' by ParaType, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social graphics, sporty, energetic, punchy, friendly, dynamic, display impact, forward motion, modern utility, friendly boldness, slanted, rounded, compact, blocky, soft corners.
A heavy, slanted sans with thick, low-contrast strokes and rounded terminals that keep the forms smooth despite the weight. Letter shapes lean consistently, with a compact, slightly condensed feel in places and broadly rounded counters (notably in O, Q, and lower-case bowls). Curves are built from simple arcs and ellipses, while diagonals (V, W, X, Y) read as sturdy wedges rather than sharp hairline joins. Numerals match the letters in mass and slant, with simplified, bold silhouettes designed to hold together at display sizes.
This font is well suited for headlines, posters, and attention-grabbing signage where strong color and slant help communicate speed or emphasis. It also fits sports-related branding, promotional graphics, and bold packaging where a friendly but forceful voice is needed. Use generous tracking and line spacing when setting longer blocks to maintain clarity at smaller sizes.
The overall tone is bold and kinetic, suggesting motion and momentum. Its softened corners and generous curves add a friendly, approachable character, balancing the assertive weight with a casual, contemporary feel.
The design appears intended to deliver a high-impact, modern sans italic optimized for display: strong silhouettes, simple rounded geometry, and a consistent forward slant that reads as energetic and contemporary.
The italic angle is strong enough to be a defining feature, giving lines of text a forward-leaning rhythm. In longer samples the dense color and tight-looking internal spaces make it feel best suited to short bursts rather than extended reading.