Sans Normal Lonus 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Akagi' and 'Akagi Pro' by Positype; and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, friendly, energetic, retro, attention, impact, motion, approachability, branding, rounded, soft corners, oblique, compact, chunky.
A heavy, oblique sans with rounded outer contours and smooth, low-contrast strokes. The forms feel compact and tightly built, with broad curves in C/G/O and sturdy straight-sided construction elsewhere. Terminals are clean and mostly blunt, and counters stay open despite the weight, giving the letters a strong silhouette and consistent rhythm. The numerals are similarly robust, with simplified shapes and a sturdy, display-oriented presence.
Best suited to headlines and short, high-impact text where its bold mass and slanted stance can carry the message. It works well for sports-themed branding, promotional graphics, packaging, and attention-grabbing signage, especially when strong word-shape recognition and energetic tone are desired.
The overall tone is energetic and punchy, leaning sporty and upbeat rather than formal. Its rounded massing and strong slant add a friendly momentum that reads as contemporary with a subtle retro poster flavor. The weight and forward motion make it feel confident and attention-seeking.
The design appears intended as a bold, rounded oblique sans for display settings—prioritizing impact, momentum, and approachable shapes. It emphasizes strong silhouettes and straightforward construction to remain legible while feeling lively and branded.
Capitals appear wide and stable with minimal ornamentation, while the lowercase keeps a compact footprint that emphasizes bold word shapes. The italic angle is pronounced enough to create motion in headlines, and the heavy joins and tight apertures contribute to a dense, impactful texture at larger sizes.