Slab Contrasted Rote 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Clab' by Eko Bimantara, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, 'Netra' by Sign Studio, 'Paul Slab' and 'Paul Slab Soft' by artill, and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, robust, retro, playful, punchy, friendly, impact, nostalgia, sturdiness, attention, blocky, chunky, bracketed, softened, compact.
A heavy, block-built slab serif with broad proportions and sturdy, squared-off construction. The serifs are prominent and mostly rectangular, often bracketed into the stems, giving the forms a carved, poster-like solidity. Bowls and counters are generous and round for the weight, while joins stay firm and geometric; terminals tend to be flat and blunt rather than tapered. Overall rhythm is steady and emphatic, with clear silhouettes and a strong baseline presence that stays legible at display sizes.
Best suited to short, high-impact settings like headlines, posters, labels, and signage where bold silhouettes and strong slabs help hold attention. It can also work for branding and packaging that wants a rugged, retro, or friendly display voice; it is less suited to long-form text due to its dense weight and strong texture.
The tone is bold and extroverted, with a slightly nostalgic, Western-tinged poster energy. Its chunky slabs and rounded internal spaces make it feel approachable rather than formal, lending a friendly, upbeat character that reads as attention-grabbing and confident.
The design appears intended to deliver maximum impact with a sturdy slab-serif voice, combining poster-era heft with softened curves for approachability. It prioritizes clear, punchy shapes and strong horizontal structure for display readability and character.
The lowercase shows simple, sturdy shapes with single-storey-style construction where applicable and a utilitarian, no-nonsense feel. Numerals are thick and highly readable, matching the letterforms’ blocky weight and strong horizontal emphasis.