Slab Contrasted Rojy 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Haste' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, sturdy, confident, retro, collegiate, industrial, impact, heritage, utility, attention, blocky, bracketed, compact, high-impact, rugged.
This typeface is built from hefty, squared forms with prominent slab serifs and visible bracketing where serifs meet stems. Counters are relatively tight and the internal shapes tend toward rounded rectangles, giving the letters a dense, poster-ready color. Stroke endings are blunt and decisive, while curves (notably in C, G, O, S, and the lowercase bowls) are smoothed enough to keep the texture even at large sizes. Uppercase proportions feel broad and monumental, with firm horizontals and sturdy verticals; lowercase follows suit with a solid, workmanlike structure and a single-storey a and g.
This font performs best in headlines, posters, and large-format typography where its heavy slabs and dense texture read as deliberate and impactful. It also suits signage and packaging that need a rugged, trustworthy voice, and branding applications aiming for a retro or collegiate feel. For long passages at small sizes, its dark color and tight counters may become visually heavy, so it’s most effective as a display face or for short emphatic copy.
The overall tone is strong and assertive, with a classic, old-school practicality. Its slab-serif mass and compact counters project reliability and toughness, while the slightly softened curves keep it from feeling overly mechanical. The impression lands between vintage signage and collegiate display—confident, no-nonsense, and attention-grabbing.
The design appears intended to deliver maximum impact with a traditional slab-serif skeleton: bold, stable letterforms, strong horizontal emphasis from the serifs, and a consistent, confident rhythm. It prioritizes presence and legibility at display sizes, evoking classic printing and signage conventions while maintaining clean, uniform construction.
The numerals are similarly weighty and wide, designed for strong presence rather than delicacy; their closed shapes create a dark, steady rhythm. In text settings, the bold slabs and dense spacing produce a powerful typographic block, with serifs forming a consistent horizontal cadence across lines.