Sans Superellipse Orruv 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, packaging, signage, editorial, modern, friendly, clean, approachable, utilitarian, everyday readability, geometric softness, brand neutrality, clean modernity, rounded, open, even, neutral, unfussy.
This typeface uses a clean, monoline construction with softly rounded terminals and broad, gently squared curves that give bowls and counters a superellipse-like feel. Uppercase forms are straightforward and compact, while the lowercase keeps open apertures and simple joins for clarity. Curves are smooth and consistent, with minimal stroke modulation and stable verticals; overall spacing reads even, and the rhythm stays calm across mixed-case text and numerals.
It suits interface copy and product UI where a clear, steady texture is important, and it also works well for contemporary branding that wants to feel approachable rather than technical. The even color and open forms make it a solid choice for packaging, short editorial passages, and clear wayfinding or signage.
The overall tone feels modern and practical, with a subtle friendliness coming from the rounded geometry. It avoids flamboyance and reads as neutral and dependable, making it easy to pair with many visual styles without calling too much attention to itself.
The design appears intended as a neutral, broadly usable sans with a distinctive rounded-rectangle geometry—prioritizing legibility and consistency while adding a mild, friendly character through softened corners and smooth curves.
The numerals match the letterforms in weight and roundness, maintaining consistent texture in running text and data. The design’s rounded-square geometry is especially noticeable in bowls (like C, O, e) and in the restrained, tidy shaping of shoulders and joints.