Sans Normal Doret 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, signage, presentations, clean, neutral, modern, friendly, tech, versatility, clarity, modernity, neutrality, geometric, open apertures, monoline, even rhythm, rounded terminals.
A clean sans with monoline strokes and a geometric-leaning construction. Rounds are smooth and near-circular, while straight segments stay crisp, producing a calm, even rhythm across text. Counters are open and generously shaped, with simple, unembellished terminals and minimal modulation. Proportions feel balanced and readable, with tidy spacing and consistent stroke behavior across caps, lowercase, and figures.
This face suits interface copy, product and web typography, and general-purpose branding where clarity and neutrality are priorities. It also works well for editorial layouts, captions, and wayfinding-style signage at moderate sizes thanks to its open counters and steady spacing.
The overall tone is modern and neutral, leaning functional and contemporary rather than expressive. Its simplicity and clear shapes feel approachable and “everyday,” with a subtle tech/utility character that stays out of the way of the message.
The design appears intended as a versatile, contemporary sans for broad everyday use, prioritizing clarity, consistency, and unobtrusive tone. Its geometric roundness suggests an aim for a modern, friendly presence without decorative features.
Lowercase forms remain straightforward and highly legible, with single-storey constructions where expected and round letters that keep a consistent curvature. Numerals follow the same understated geometry, integrating smoothly with text settings and maintaining a uniform visual color.