Sans Normal Bubaw 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Hergon Grotesk' by Katatrad, 'Reyhan' by Plantype, and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, neutrality, geometric, rounded, open, crisp, balanced.
A clean, geometric sans with rounded bowls and smooth, continuous curves paired with straight, even strokes. Proportions feel balanced and contemporary, with open apertures and generous internal counters that keep forms clear at text sizes. Terminals are mostly plain and squared-off, and the overall rhythm is steady and orderly, giving the alphabet a consistent, engineered feel. Figures are straightforward and legible, matching the letterforms with similarly simple, rounded construction.
It suits interface copy, product and marketing materials, and general editorial typography where a clean, contemporary sans is needed. The open counters and steady texture also make it a solid choice for signage, infographics, and slide decks that require quick, reliable readability.
The tone is modern and neutral with a subtly friendly character coming from the rounded forms and open shapes. It reads as pragmatic and unobtrusive rather than expressive, making it feel dependable and broadly applicable.
The font appears intended as a general-purpose, modern sans built for clarity and consistency. Its geometric, rounded construction and restrained detailing suggest a focus on versatile everyday typography that stays legible and calm across a range of sizes and contexts.
The design leans toward circular construction in letters like C, O, and Q, while maintaining crisp joins and a tidy silhouette. In running text, spacing appears even and the texture stays smooth, supporting clarity across mixed-case passages and numerals.