Sans Normal Bolug 5 is a regular weight, wide, low contrast, upright, tall x-height font visually similar to 'Northpole' by 38-lineart and 'Bari Sans' by JCFonts (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, packaging, clean, modern, friendly, neutral, confident, legibility, versatility, clarity, modern utility, monoline, rounded, open apertures, large counters, geometric.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes read as largely monoline with minimal modulation, and proportions feel generous: wide letterforms, roomy counters, and open apertures that keep shapes clear in text. Terminals are mostly straight or softly rounded, producing a steady rhythm with crisp joins and stable, upright posture. The lowercase shows a tall x-height with compact ascenders/descenders, supporting dense setting without looking cramped; figures are simple and sturdy with clear, open forms.
Well-suited to interface copy and product typography where clarity and even texture matter, as well as signage and wayfinding that benefit from open forms. Its neutral, modern construction also fits brand systems, packaging, and editorial display text where a straightforward sans is needed without feeling sterile.
The overall tone is contemporary and approachable, with a calm neutrality suited to everyday communication. Its broad shapes and open interiors give it a friendly clarity, while the consistent stroke treatment keeps it professional rather than expressive.
Likely designed as a versatile, general-purpose sans emphasizing legibility through open counters, a tall lowercase presence, and consistent stroke behavior. The geometry and calm rhythm suggest an intent to perform reliably across both text and display applications while maintaining a contemporary, approachable voice.
In the text sample, spacing and color appear even, creating a smooth, readable texture at larger paragraph sizes. Rounded letters like C, G, O, and S stay balanced and uniform, and diagonals (V, W, X, Y) maintain a clean, decisive presence without sharp aggression.