Sans Normal Bomar 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Post Grotesk' by Monotype; and 'Neue Alter' by OzType. (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, neutral, modern, clean, functional, corporate, versatility, legibility, clarity, neutrality, grotesque, rounded, plainspoken, unpretentious, sturdy.
A straightforward sans with uniform stroke weight and smooth, round counters. The shapes are clean and broadly proportioned, with open apertures and simple terminals that read as cut-off and minimally modulated. Curves are generous and consistent (notably in C, O, and S), while diagonals in V/W/X feel crisp and stable. The lowercase is compact and pragmatic, with a two-storey “a” and single-storey “g,” and the figures are clear and evenly aligned for general-purpose setting.
This face suits interface copy, product and marketing collateral, and general editorial use where clarity and a consistent typographic texture are priorities. It can also serve well in signage and wayfinding at moderate sizes thanks to its open shapes and uncomplicated letterforms.
The overall tone is neutral and workmanlike, projecting a contemporary, no-nonsense voice rather than a stylized or expressive one. Its restrained forms give it a dependable, informational feel suitable for everyday communication.
The design appears intended as a versatile, general-purpose sans for clear, contemporary typography. Its emphasis is on balanced proportions, legibility, and an unobtrusive voice that can support a wide range of content.
Spacing and rhythm appear even in the text sample, supporting smooth paragraph color at larger sizes. Round forms stay controlled rather than geometric-perfect, giving the design a slightly human, approachable steadiness without turning soft or playful.