Serif Normal Ipgav 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, book design, literary, branding, classic, bookish, dignified, traditional, warm, readability, versatility, tradition, text setting, editorial tone, bracketed, oldstyle, readable, calligraphic, rounded.
A traditional serif with bracketed serifs and softly rounded terminals. Strokes show moderate thick–thin modulation, with a steady, even rhythm that stays clear in both display sizes and paragraph settings. The letterforms lean toward oldstyle proportions: slightly compact caps, a comfortable x-height, and gently cupped joins that keep counters open. Numerals and lowercase maintain a consistent color on the page, with subtly varied glyph widths that add a natural, text-oriented texture.
Well suited for long-form reading such as books, essays, and editorial layouts where an even typographic color and comfortable spacing are important. It also works effectively for headlines, pull quotes, and classic branding applications that want a traditional serif voice without excessive formality.
The overall tone is classic and bookish, with a calm, trustworthy presence. Its softened details and moderate contrast give it a warm, human feel rather than a sharp, high-fashion look. The impression is traditional and editorial, suited to content that benefits from established typographic authority.
The design appears intended as a general-purpose text serif that prioritizes readability and a familiar, time-tested feel. Its moderated contrast and softened detailing suggest a focus on durable, versatile typography for print-like and editorial contexts.
Serifs are not overly long and appear smoothly bracketed, helping the type hold together in continuous reading. Curves and terminals avoid extreme sharpness, which contributes to a friendly, slightly vintage character while remaining conventional and broadly applicable.