Sans Normal Ridej 11 is a regular weight, normal width, medium contrast, upright, tall x-height font visually similar to 'DT Serifia' and 'DT Serifia Soft' by Deveze Type, 'Corelia' by Hurufatfont, 'Halagar' by Letteralle, 'Amfibia' by ROHH, and 'Crique Grotesk' and 'Frygia' by Stawix (names referenced only for comparison).
Keywords: ui text, product design, branding, signage, editorial, friendly, modern, approachable, clean, pragmatic, legibility, versatility, approachability, modern neutrality, rounded terminals, open apertures, single-storey, soft geometry, even rhythm.
A clean sans with softly rounded geometry and gently tapered, rounded terminals. Letterforms show open apertures and a smooth, even rhythm, with circular bowls and straight strokes that transition without sharp corners. The lowercase is built for clarity, featuring a single-storey “a” and “g” and compact, tidy joins that keep counters open. Numerals follow the same rounded, contemporary construction, with clear differentiation and consistent stroke endings.
Well-suited to user interfaces, apps, and web content where a clear, modern sans is needed. It also fits brand systems and packaging that want a contemporary but approachable feel, and it scales comfortably for signage and editorial headlines while remaining readable in text settings.
The overall tone feels friendly and contemporary rather than formal, with a mild softness that reads welcoming in both headlines and longer lines. Its smooth curves and open shapes give it an approachable, everyday voice suited to product and interface contexts.
The design appears intended as a versatile, general-purpose sans that balances geometric simplicity with softened details for comfort and legibility. Its open counters, rounded terminals, and straightforward shapes suggest an emphasis on clarity and a friendly, modern tone.
Uppercase forms lean toward simple, geometric silhouettes with consistent rounding at stroke ends, while diagonals (like in K, V, W, X, Y) maintain a steady visual weight. The sample text shows stable word color and good internal spacing, keeping paragraphs readable without looking mechanical.