Sans Normal Utbey 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, posters, headlines, packaging, quotes, casual, friendly, lively, contemporary, informal, approachability, expressiveness, informal tone, modern warmth, oblique, humanist, rounded, soft, bouncy.
This font is an oblique sans with soft, rounded forms and a gently irregular rhythm. Strokes are smooth and largely monoline, with subtly tapered joins and terminals that often feel slightly sheared by the slant. Proportions vary noticeably from glyph to glyph—wide rounds like O and Q contrast with tighter, angled shapes—creating a lively, handwritten-influenced texture while remaining clean and sans in construction. The lowercase shows single-storey a and g, open counters, and a modest x-height that keeps words airy rather than compact.
It works well for branding and packaging that benefits from a personable voice, as well as posters, headlines, pull quotes, and short paragraphs where a relaxed oblique texture adds character. In UI or longer reading, it will be most effective in larger sizes where its rhythmic irregularity remains clear and intentional.
The overall tone is warm and approachable, with a casual energy that reads as modern and conversational. Its slightly bouncy alignment and soft geometry make it feel human and friendly rather than corporate or strictly technical.
The design appears intended to deliver a friendly, contemporary sans voice with an italicized, human touch—combining clean construction with just enough variability to feel informal and expressive without becoming decorative.
Caps are simple and open, with rounded C/G and a Q featuring a clear diagonal tail. Numerals are similarly soft and slightly irregular in width, matching the text’s relaxed cadence; punctuation in the sample text sits comfortably within the slanted flow.