Sans Normal Afmut 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Deja Rip' by Anatoletype, 'FS Matthew' by Fontsmith, 'PTL Maurea' by Primetype, 'Akwe Pro' by ROHH, 'Plantago' by Schriftlabor, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: branding, editorial, posters, headlines, ui, dynamic, modern, friendly, sporty, clean, emphasis, energy, clarity, modernity, oblique, rounded, geometric, monoline, open apertures.
A slanted sans with rounded, geometric construction and smooth, monoline strokes. Curves are broadly elliptical with clean joins, giving counters that feel open and airy, while terminals stay crisp and uncluttered. Proportions are even and readable, with a steady rhythm in the lowercase and a slightly compact, forward-leaning stance that keeps word shapes cohesive.
Works well for branding and marketing that needs a modern, energetic voice, especially in headlines, posters, and short bursts of text. It can also serve in interface labels or editorial callouts where an oblique sans is desired for emphasis while keeping clarity at small to medium sizes.
The overall tone is energetic and contemporary, with a friendly clarity that feels active rather than formal. Its consistent slant and rounded forms suggest motion and approachability, making it well-suited to upbeat, modern communication.
Likely designed to provide an italic sans that feels contemporary and versatile: clean enough for functional typography, but with enough forward motion and rounded geometry to add personality in display settings.
The italic angle is pronounced enough to add momentum without becoming cursive, and letterforms remain straightforward and highly legible in text. Numerals appear simple and utilitarian, matching the same rounded, geometric logic as the letters.