Sans Normal Amgav 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Shape' by Brink and 'Neurial Arabic' and 'Neurial Grotesk' by Indian Type Foundry (names referenced only for comparison).
Keywords: interface, branding, signage, presentations, packaging, clean, modern, neutral, friendly, straightforward, versatility, clarity, modernity, readability, geometric, monolinear, open apertures, large counters, even rhythm.
A clean sans with monolinear strokes and smoothly drawn curves. Round letters rely on near-circular bowls and generous counters, while straight-sided forms stay crisp with squared terminals and minimal modulation. Spacing and rhythm read even and steady in text, with open apertures on forms like C, S, and e aiding clarity. Figures are simple and modern, with rounded shapes and consistent stroke endings that keep the texture uniform across mixed-case settings.
Well suited to general-purpose settings where a clean, modern sans is needed, such as interface labels, dashboards, and product UI. It also works for branding and packaging that want a contemporary, no-nonsense voice, and it holds up in signage and presentation typography where clear silhouettes and even texture are important.
The overall tone is neutral and contemporary, prioritizing clarity over personality. Its geometric roundness adds a mild friendliness, but the execution stays matter-of-fact and professional, making it feel dependable and unobtrusive in UI-like contexts.
Likely designed as a versatile, contemporary workhorse: simple geometry, consistent stroke behavior, and open forms support readability while keeping the look modern and broadly applicable across display and text-like sizes.
Uppercase forms appear compact and stable with broad bowls (B, D, O) and a clean, symmetrical construction (H, I, T, X). Lowercase maintains a tidy, contemporary feel with a straightforward double-storey style on common text shapes and punctuation-like dots that read clearly at display sizes.