Sans Normal Jekon 3 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Gltp Starion' by Glowtype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'Taz' by LucasFonts, 'Fact' by ParaType, and 'Ansage' and 'Fixture' by Sudtipos (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel, packaging, sporty, confident, energetic, modern, punchy, impact, speed, visibility, branding, display, slanted, rounded, geometric, oblique, compact counters.
A heavy, right-slanted sans with broad proportions and rounded, geometric construction. Strokes are smooth and mostly uniform with subtly tapered joins that keep the silhouette clean at large sizes. Bowls and counters skew toward oval shapes, and terminals are blunt and open rather than calligraphic. The overall rhythm is forward-leaning and expansive, with sturdy letterforms and compact internal spaces that emphasize mass and impact.
Best suited for short, high-impact text such as headlines, banners, sports and event graphics, and bold brand moments where a sense of motion helps. It can also work for large-scale signage or packaging callouts, but the dense counters and strong slant may be less comfortable for long-form reading at smaller sizes.
The font projects speed and momentum, with a contemporary, performance-driven feel. Its bold presence reads as confident and assertive, leaning toward athletic and promotional tones rather than quiet or editorial nuance.
The design appears intended to deliver maximum visual impact while implying movement, using wide, rounded forms and a consistent oblique angle to create a fast, modern voice. It prioritizes bold silhouettes and strong word-shapes for attention-grabbing display use.
Uppercase forms appear deliberately simplified and stable, while lowercase shapes stay robust and rounded for a cohesive texture in words. Numerals match the same broad, slanted stance and look optimized for visibility, with clearly differentiated shapes and strong silhouettes.