Sans Normal Jeloh 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Latino Gothic' by Latinotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app ui, sporty, energetic, modern, confident, punchy, impact, motion, display, branding, emphasis, oblique, rounded, geometric, compact counters, tight apertures.
A heavy, oblique sans with rounded, geometric construction and smooth, continuous curves. Strokes stay essentially uniform, producing a dense, even color; counters are relatively compact and apertures are tight, especially in letters like C, S, and e. Terminals are clean and mostly horizontal or softly angled, while diagonals (A, V, W, X, Y) feel crisp and stable. The overall rhythm is blocky and muscular, with large, simple shapes that prioritize impact over delicacy.
Best suited for headlines, posters, and prominent short text where a strong, forward-leaning emphasis is desirable. It works well for sports and athletic branding, promotional graphics, packaging callouts, and bold UI moments such as banners or feature cards where maximum presence and clarity at larger sizes are priorities.
The tone is assertive and fast-moving, with a contemporary, sporty attitude. Its strong slant and solid mass read as energetic and confident, lending a sense of motion and urgency suited to attention-grabbing messaging.
The design appears intended to deliver a high-impact, modern oblique voice with simple, rounded geometry and a dense, uniform texture. Its proportions and tight openings suggest a focus on branding and display use where speed, strength, and immediacy are key.
In the sample text, the slanted heavy forms create a strong headline texture and close spacing feel; the round glyphs (O, Q, 0, 8, 9) stay very full and prominent, and the numerals share the same bold, streamlined character. The lowercase maintains a straightforward, modern look without calligraphic modulation, reinforcing a clean, engineered aesthetic.