Sans Normal Voriy 9 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Soft' and 'Habanera' by Artegra (names referenced only for comparison).
Keywords: branding, packaging, posters, social media, headlines, friendly, playful, casual, approachable, lively, warmth, informality, display impact, approachability, rounded, soft, bouncy, brushlike, handdrawn.
A rounded, slanted sans with thick, softly tapered strokes and consistently low contrast. Terminals are smooth and bulb-like, giving letters a cushioned silhouette and a slightly brush-drawn feel rather than mechanical geometry. Counters are open and generous, with broad curves in C, G, O, and S and simplified joins that keep the overall rhythm even. Lowercase forms lean toward single-story constructions (notably a and g), with compact ascenders/descenders and a steady baseline flow that reads as informal but controlled.
This style works well for branding and packaging where a friendly, energetic voice is needed, as well as posters and short headlines that benefit from bold, rounded shapes. It also suits social media graphics and casual editorial callouts where legibility at display sizes and a personable tone are priorities.
The overall tone is warm and upbeat, leaning into a casual, handwritten energy without becoming messy. Its rounded forms and steady slant create a friendly, conversational voice that feels modern and approachable.
The design appears intended to offer a cheerful, informal sans that combines the immediacy of hand lettering with the consistency of a typeface. Its soft terminals, rounded construction, and steady slant aim to deliver impact while keeping the mood light and approachable.
Numerals match the letterforms with rounded corners and soft diagonals, keeping a cohesive, bubbly texture across text. The italic angle is noticeable but not extreme, helping maintain readability while adding motion and personality.