Sans Normal Otgad 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Branden Blur' and 'Branden Rounded' by Craft Supply Co, and 'Grayfel' by insigne (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, editorial display, friendly, casual, playful, approachable, soft, approachability, playfulness, modern softness, brand warmth, display clarity, rounded, monoline, blobby, smooth, informal.
A rounded, monoline sans with soft terminals and gently swollen curves that give strokes a slightly blobby, hand-drawn feel while remaining consistent and upright. Counters are open and circular, with simplified geometry throughout and minimal modulation. The lowercase shows single-storey forms (notably a and g), short ascenders, and a compact, even rhythm; dots and joins are rounded and heavy enough to read clearly at display sizes. Figures are simple and bold in silhouette, leaning on circular forms (0, 8, 9) with occasional quirky details that add personality without becoming decorative.
Well suited to headlines, posters, packaging, and brand marks that want an inviting, upbeat voice. It can also work for short editorial display text, UI accents, and promotional copy where a friendly, rounded sans helps soften the message and keep the tone approachable.
The overall tone is warm and informal, with a playful, kid-friendly friendliness that feels relaxed rather than technical. Its rounded shapes and soft edges suggest approachability and humor, making it feel more conversational than corporate.
The design appears intended to provide a clean, rounded sans foundation with an informal, slightly hand-touched personality. It prioritizes simple, robust shapes and soft terminals to create a welcoming display face that feels modern and playful without relying on overt decoration.
The character set as shown maintains a consistent thickness and curvature, but includes small idiosyncrasies—especially in diagonals and some joins—that enhance a handmade, lively texture. Spacing appears generous enough for headlines and short text, with strong, simple silhouettes that hold up well in bold, high-contrast layouts.