Sans Superellipse Gumir 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Midsole' by Grype, 'Obvia' by Typefolio, and 'Great Escape' by Typodermic (names referenced only for comparison).
Keywords: headlines, branding, logos, packaging, posters, tech, industrial, modern, sporty, assertive, impact, modernization, clarity, brand voice, display strength, squared, rounded corners, compact, geometric, monoline.
A heavy, geometric sans built from squared forms with generously rounded corners, producing a consistent superellipse/rounded-rectangle skeleton throughout. Strokes are monoline with minimal contrast and wide, clean counters; curves transition into flats with crisp, controlled joins. Proportions are fairly compact with short extenders and steady spacing, giving words a sturdy, blocky rhythm while remaining readable. Numerals and capitals follow the same softened-square logic, with straight-sided bowls and firmly cut terminals.
Best suited to headlines, brand marks, product naming, and packaging where a strong, geometric presence helps content stand out. It also works well for posters, signage, and UI/label situations that benefit from compact, high-impact letterforms at medium to large sizes.
The overall tone feels contemporary and engineered—confident, efficient, and slightly sporty. Its softened corners keep the voice approachable, but the squared geometry and weighty presence read as technical and performance-oriented rather than casual or handwritten.
The design intention appears to be a modern, robust sans that merges industrial geometry with friendly rounded corners for a versatile display voice. It aims for high visual uniformity and quick recognition, prioritizing solid shapes, clean edges, and a contemporary tech-forward character.
Round letters (O, Q, C, G) lean toward rounded rectangles rather than true circles, and diagonals (A, V, W, X) are broad and sturdy, reinforcing a punchy headline texture. The lowercase maintains a geometric, single-storey feel with simple construction and a consistent, modular silhouette.