Serif Flared Vimo 2 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Fairweather' by Dharma Type, 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'ITC Franklin' by ITC, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, vintage, dramatic, quirky, condensed, space saving, high impact, display clarity, retro flavor, flared, tapered, high-waisted, spiky terminals, ink-trap hints.
A tightly condensed serif with sturdy, nearly monoline strokes and distinctive flared terminals that widen subtly at the ends. The design favors tall, narrow proportions with compact sidebearings, producing an assertive vertical rhythm. Serifs and terminals often feel wedge-like or spurred, with occasional pointy tips and slight tapering that adds snap without introducing strong contrast. Curves are firm and somewhat squared-off, and several joins show small notches or ink-trap-like cut-ins that keep counters open at heavier sizes. Numerals follow the same condensed, high-impact construction, reading as dark and crisp in text.
Best suited to headlines, subheads, and poster typography where vertical emphasis and dense color are desirable. It can work well for editorial titling, branding wordmarks, and packaging where a compact footprint and distinctive flared terminals add personality. In longer paragraphs it will read most comfortably at larger text sizes with slightly increased letterspacing.
The overall tone is emphatic and slightly theatrical—evoking classic poster and editorial display typography with a hint of idiosyncrasy. Its condensed stance and sharp terminal behavior give it an energetic, attention-getting presence that can feel both retro and modern depending on layout and spacing.
The design appears intended to deliver maximum impact in a narrow measure while preserving a serif identity through flared, wedge-like endings. Its controlled stroke weight and crisp terminal shaping aim for clarity at display sizes, balancing traditional letterforms with sharpened details for character and presence.
Uppercase forms are especially columnar, with narrow bowls and tight apertures; diagonals (like in A, V, W, X) stay steep and compact. Lowercase maintains a straightforward, workmanlike structure, with a single-storey a and a looped g that reinforce a traditional-yet-characterful texture. The dark color and narrow fit suggest it benefits from a bit of breathing room in tracking when used in longer lines.