Sans Normal Efkih 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Kukulkan Sans' by Sudtipos (names referenced only for comparison).
Keywords: editorial, magazines, branding, packaging, quotations, refined, airy, contemporary, friendly, readability, warmth, elegance, motion, modernity, humanist, calligraphic, open forms, tapered strokes, slanted.
This typeface presents a clean, slanted sans construction with gently tapered strokes and rounded terminals that keep forms soft rather than mechanical. Curves are drawn with smooth, elliptical geometry and open counters, while straight strokes lean consistently to the right, creating a steady forward rhythm. Proportions feel moderately narrow with generous internal space; bowls in letters like O, C, and G are broad and even, and diagonals (V, W, X, Y) are crisp without sharp, brittle joins. The lowercase shows a subtly calligraphic, humanist flavor—single-storey a and g, a looped g with an open ear, and a lightly hooked f—adding motion and individuality while remaining restrained.
It suits editorial typography, magazine pull quotes, and brand systems that need a refined italic voice with clarity at text and subhead sizes. It also works well for packaging and lifestyle branding where a modern, friendly tone is desired without looking overly decorative.
The overall tone is elegant and approachable: modern enough for contemporary layouts, but warm and personable due to the humanist, slightly calligraphic detailing. The consistent slant adds energy and a sense of momentum, lending a polished, editorial character rather than a purely utilitarian feel.
The design appears intended to provide a clean sans italic with humanist warmth—balancing contemporary, rounded construction with subtle calligraphic modulation to create fluid reading rhythm and a polished, expressive accent in typographic hierarchies.
Numerals follow the same soft, tapered logic, with rounded shapes (0, 8, 9) staying smooth and open; the 1 is simple and upright, and the 4 is sharply constructed yet not harsh. In text, the rhythm is even and legible, with clear word shapes and a graceful line flow that emphasizes readability over display eccentricity.