Sans Normal Okmid 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, modern, straightforward, friendly, impact, clarity, legibility, modernity, geometric, clean, sturdy, open, rounded.
A sturdy sans with broad proportions and a consistently heavy stroke that stays visually even through curves and diagonals. Forms lean geometric, with near-circular rounds (O, 0) and clean, open counters in letters like a, e, and g. Terminals are mostly squared-off with gently rounded corners, keeping edges crisp without feeling sharp. Uppercase shapes are wide and stable, while lowercase maintains clear, uncomplicated construction; overall spacing reads open and rhythmically even in text.
This font performs best in display contexts where strong presence and quick readability are priorities, such as headlines, posters, brand wordmarks, packaging, and signage. It can also work for short UI labels or navigation where a bold, clear voice is desired, though its width makes it more space-hungry than condensed alternatives.
The tone is direct and confident, with a contemporary, no-nonsense voice. Its generous width and smooth geometry give it an approachable feel while still reading as solid and assertive, making it suitable for messaging that needs to stand out without becoming ornamental.
The design appears intended to deliver a robust, contemporary sans for high-impact communication, combining geometric clarity with softened corners for a friendly, accessible finish. It prioritizes legibility and visual weight for attention-grabbing typographic hierarchy.
Numerals are simple and highly legible, with a round 0 and compact, blocky figures overall. The single-storey a and g contribute to a modern, informal texture, and the large dot elements (such as on i and j) stay clear at display sizes.