Sans Normal Osmid 13 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, bold, confident, approachable, modern, impact, approachability, clarity, modernity, rounded, soft, blocky, clean, open.
A heavy, rounded sans with broad proportions and sturdy, even strokes. Curves are smooth and generous, with wide bowls and relatively open counters that help the letters stay clear at large sizes. Terminals read mostly blunt and clean, with a subtle softness at corners rather than sharp joins. The lowercase shows simple, single-storey forms (notably the a and g), and the overall rhythm feels steady and uncluttered, with straightforward shapes and minimal modulation.
This font is well suited to headlines, posters, and display typography where a strong, friendly presence is needed. Its wide, rounded construction also fits branding and packaging, and it can work effectively for short UI or signage labels when ample space is available.
The tone is friendly and upbeat while still feeling assertive due to its mass and width. It reads as contemporary and accessible, suited to messaging that wants to feel welcoming and direct rather than formal or delicate.
The design appears intended as a straightforward, high-impact rounded sans that prioritizes clarity and approachability. Its simplified, sturdy letterforms aim to deliver a confident contemporary voice with minimal stylistic distraction.
Round letters like O and Q appear notably circular and stable, and the numerals share the same broad, solid construction for consistent texture in mixed settings. In the sample text, the dense weight produces a strong typographic “color,” making it best where impact matters more than subtlety.