Sans Normal Jimav 7 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: branding, headlines, signage, interfaces, posters, clean, modern, neutral, technical, confident, clarity, modernity, presence, versatility, precision, geometric, open counters, crisp terminals, airy spacing, taut curves.
This typeface uses clean, largely geometric construction with smooth, round bowls and crisp, straight-sided stems. Proportions are expansive, giving many letters broad footprints and generous internal counters, while stroke modulation is noticeable in curves and joins, adding a slightly refined, high-clarity texture. Terminals are mostly squared and unadorned, with consistent, even rhythm across lines; round forms like O, C, and G read as wide ellipses, and diagonals (V, W, X, Y) are sharp and well controlled. Lowercase shapes stay straightforward and legible, with a compact, single-storey-style simplicity in forms like a and g, and a clear, separated dot on i and j.
Well suited to branding and display settings where an open, modern voice is needed—logotypes, headers, packaging titles, and poster work benefit from its wide stance and crisp geometry. It also works for UI labels and signage where clarity and quick recognition matter, especially at medium-to-large sizes.
The overall tone is contemporary and composed, with a matter-of-fact clarity that feels professional rather than expressive. Its broad stance and open shapes give it a confident, slightly architectural presence that can read as modern and technical without becoming cold.
The design appears intended to deliver a contemporary, geometric sans voice with strong presence and high clarity, balancing broad proportions with controlled contrast for a polished, premium-feeling read.
In text, the generous widths and open counters create strong word shapes and high readability at larger sizes, while the spacing and broad letterforms make lines feel airy and expansive. Numerals follow the same wide, open construction, staying consistent in color and clarity alongside the letters.