Script Puguz 2 is a regular weight, narrow, high contrast, upright, normal x-height font.
Keywords: logos, packaging, posters, social media, headlines, playful, friendly, crafty, whimsical, retro, hand-lettered feel, expressive display, friendly branding, retro charm, brushy, rounded, bouncy, casual, looped.
A lively brush-script with a tall, narrow stance and a bouncy baseline rhythm. Strokes show pronounced thick–thin modulation, with heavy downstrokes and tapered entries and exits that feel like a pointed brush or flexible marker. Terminals are rounded and occasionally flicked, and bowls and loops are open and spacious despite the condensed proportions. Letterforms mix soft joins with intermittent separations, creating a semi-connected flow that stays readable in both uppercase and lowercase, with distinctive loops on forms like g, y, and Q and a curled, calligraphic ampersand.
Best suited to short-to-medium display text where the brush contrast and looping forms can be appreciated—logos, boutique packaging, poster headlines, quotes, invitations, and social media graphics. It can work for subheads as well, but dense body copy may feel busy due to the strong modulation and animated stroke endings.
The overall tone is upbeat and personable, leaning crafty and whimsical rather than formal. Its energetic curves and brushy contrast evoke hand-lettered signage and DIY branding, giving text an inviting, slightly retro warmth.
Designed to capture the spontaneity of hand lettering while maintaining consistent proportions and repeatable shapes for setting words cleanly. The condensed structure and high-contrast brush logic aim to deliver a bold, personable voice for branding and expressive display typography.
Capitals are prominent and decorative, functioning well as initial caps, while the lowercase carries most of the rhythm with consistent stem weight and gentle swelling on curves. Numerals are simple and rounded with the same contrast and taper, pairing naturally with the letterforms for casual display settings.